# HEROIC HUSBAND LLC
# PRIVACY POLICY
**Last Updated:** November 15, 2025
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## INTRODUCTION AND SCOPE
Heroic Husband LLC, a limited liability company organized under the laws of the United States (hereinafter "Heroic Husband," "Company," "we," "us," or "our"), is committed to protecting the privacy and security of your personal information. This Privacy Policy explains in detail how we collect, use, store, share, and protect your personal information when you access or use our website located at www.theheroichusband.com and any associated subdomains, mobile applications, digital products, coaching programs, courses, services, and content (collectively, the "Services"). By accessing or using our Services in any manner, including but not limited to visiting our website, creating an account, making a purchase, subscribing to our email communications, or participating in our programs, you signify and confirm that you have read, understood, and agree to the collection, storage, use, disclosure, and protection of your personal information as described in this Privacy Policy and in accordance with our Terms and Conditions of Service.
If you do not agree to the terms of this Privacy Policy, you must not access or use our Services, and you should immediately discontinue all use of our website and Services. Your continued use of the Services following any modifications to this Privacy Policy constitutes your acceptance of such changes.
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## ARTICLE I: DEFINITIONS AND KEY TERMS
For purposes of this Privacy Policy, the following terms shall have the meanings set forth below. These definitions are provided to ensure clarity and understanding of the terms used throughout this document.
**"Company," "Heroic Husband," "we," "us," or "our"** refers to Heroic Husband LLC, the entity responsible for the collection, processing, and protection of your personal information under this Privacy Policy and applicable data protection laws.
**"Cookie"** means a small text file or piece of data generated by a website and saved by your web browser on your computer or mobile device. Cookies are used to identify your browser, provide analytics and usage data, remember information about you such as your language preference or login information, and enhance your user experience on our website.
**"Customer" or "Client"** refers to any company, organization, or individual person who registers for, purchases, or uses the Heroic Husband Services to access our coaching programs, digital products, courses, content, or other offerings.
**"Device"** means any internet-connected device such as a computer, laptop, tablet, smartphone, or any other device that can be used to access and visit the Heroic Husband website and use our Services.
**"IP Address"** means the Internet Protocol address assigned to your Device when it connects to the internet. An IP address is a numerical identifier that can often be used to identify the approximate geographic location from which a Device is connecting to the internet and to gather technical information about the connection.
**"Personal Data" or "Personal Information"** means any information that directly, indirectly, or in connection with other information, including a personal identification number or online identifier, allows for the identification or identifiability of a natural person. Personal Information includes but is not limited to your name, email address, telephone number, physical address, payment information, IP address, browsing behavior, and any other data that can be used to identify you as an individual.
**"Services"** refers to all services, products, programs, coaching, courses, content, materials, and offerings provided by Heroic Husband as described on our website and in our Terms and Conditions, including but not limited to the Turnaround Program, digital courses, books, workshops, and all associated content and materials.
**"Third-Party Service"** refers to any advertiser, marketing partner, promotional partner, service provider, technology provider, payment processor, analytics provider, or other external entity that provides content, products, services, or technology that we use in connection with our Services or whose products or services we believe may be of interest to you.
**"User," "you," or "your"** refers to any person or entity that visits our website, registers for an account, purchases our products or services, subscribes to our communications, or otherwise accesses or uses our Services in any manner.
**"Website"** means the Heroic Husband website accessible at www.theheroichusband.com and all associated subdomains, pages, and digital properties operated by Heroic Husband.
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## ARTICLE II: INFORMATION WE COLLECT
### Section 2.01 — Categories of Information Collected
We collect various types of information from and about users of our Services in order to provide, maintain, improve, and protect our Services, to process transactions, to communicate with you, to comply with legal obligations, and for other legitimate business purposes. The categories of information we collect include the following.
We collect personal identification information including but not limited to your full legal name, username or account name, email address, telephone number or mobile phone number, physical mailing address, date of birth, and any other identifying information you provide to us when you create an account, make a purchase, complete a form, or communicate with us. We collect payment and financial information necessary to process your purchases and transactions, including credit card numbers, debit card numbers, payment card expiration dates, card verification codes (CVV), billing addresses, and information about your payment method and financial institution. However, we do not store complete credit card numbers or sensitive payment information on our servers after a transaction is completed, as such information is processed and stored by our third-party payment processors in accordance with Payment Card Industry Data Security Standards (PCI DSS).
We collect account and profile information that you provide when you register for an account or enroll in our programs, including your username, password (stored in encrypted form), profile information, preferences, settings, and any other information you choose to provide in your user profile or account settings. We collect information about your participation in our programs and services, including your enrollment in coaching programs, your progress through courses and modules, your attendance at coaching sessions, your completion of worksheets and exercises, your communications via Voxer or other support channels, and any other information related to your use of and engagement with our Services.
We collect communications and correspondence information, including any information contained in or associated with your communications with us via email, contact forms, customer support inquiries, survey responses, feedback submissions, testimonials, reviews, or any other form of communication. We collect technical and usage information automatically when you access our Services, including your IP address, browser type and version, operating system and platform, Device identifiers, internet service provider, referring and exit pages, clickstream data, pages and content viewed, time spent on pages, features used, actions taken, search queries entered, and other usage and behavioral data collected through cookies, web beacons, log files, and similar tracking technologies.
We may collect information from third-party sources, including information from social media platforms if you choose to connect your social media accounts to our Services or if you interact with us on social media, information from our marketing and advertising partners regarding your interactions with our advertisements, information from data analytics providers and service providers, publicly available information from online sources, and information from other third parties with whom we have legitimate business relationships and who have obtained appropriate consent to share your information.
### Section 2.02 — Methods of Information Collection
We collect information through various methods and channels in the course of providing our Services. We collect information directly from you when you voluntarily provide it to us by completing registration or enrollment forms, making purchases, subscribing to our email list or newsletter, filling out contact forms or survey forms, participating in contests, promotions, or giveaways, submitting testimonials or reviews, communicating with our customer support team, or otherwise interacting with our Services.
We collect information automatically through the use of cookies, web beacons, pixel tags, log files, and other tracking technologies when you visit our website and use our Services. This automated collection includes information about your browsing behavior, Device information, IP address, pages visited, links clicked, and other usage data. We collect information from third-party sources as described in Section 2.01, including from social media platforms, marketing partners, analytics providers, payment processors, and other service providers who collect information on our behalf or who share information with us in accordance with their own privacy policies and applicable law.
### Section 2.03 — Information About Children
Our Services are not directed to, intended for, or designed to attract children under the age of thirteen (13) years. We do not knowingly collect personal information from children under the age of 13. If you are under the age of 13, you must not use our Services or provide any information to us. If you are a parent or legal guardian and you become aware that your child under the age of 13 has provided personal information to us without your consent, please contact us immediately at info@theheroichusband.com. If we become aware that we have collected personal information from a child under the age of 13 without verification of parental consent, we will take steps to promptly delete that information from our servers and systems.
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## ARTICLE III: HOW WE USE YOUR INFORMATION
### Section 3.01 — Purposes of Information Use
We use the information we collect from and about you for various legitimate business purposes in connection with providing, maintaining, improving, and protecting our Services. The specific purposes for which we use your information include the following.
We use your information to provide and deliver the Services you have requested or purchased, including to process and fulfill your orders and transactions, to create and maintain your account, to provide access to our programs, courses, and content, to deliver coaching services and support, to process payments and send transaction confirmations and receipts, and to communicate with you about your account, purchases, and use of the Services. We use your information to personalize and improve your experience with our Services, including to customize content and recommendations based on your interests and preferences, to remember your preferences and settings, to provide customer support tailored to your needs and situation, to analyze how you use our Services in order to improve functionality and user experience, and to conduct research and analytics to better understand our users and improve our offerings.
We use your information to communicate with you for various purposes, including to send you order confirmations, receipts, and transaction notifications, to provide customer service and respond to your inquiries and support requests, to send you important service announcements and updates about our Services or changes to our policies, to send you newsletters, marketing emails, promotional offers, and information about products or services we believe may interest you (subject to your right to opt out), to solicit your feedback through surveys or reviews, to send you educational content and program materials, and to communicate with you about your participation in contests, promotions, or other special offerings.
We use your information for marketing and advertising purposes, including to send you targeted marketing communications and promotional offers, to display advertisements on our website and on third-party websites and platforms, to create custom and lookalike audiences for advertising on platforms such as Facebook and Google, to measure and analyze the effectiveness of our marketing campaigns and advertisements, to conduct remarketing and retargeting campaigns to reach users who have previously visited our website, and to promote our Services and offerings to potential customers.
We use your information to maintain, protect, and improve our Services and business operations, including to monitor and analyze usage trends and patterns, to detect, prevent, and respond to fraud, abuse, security incidents, and other harmful or illegal activity, to enforce our Terms and Conditions and other policies, to protect the rights, property, and safety of Heroic Husband, our users, and the public, to comply with legal obligations and respond to legal process, to resolve disputes and troubleshoot problems, to conduct audits and quality assurance activities, and to carry out any other purpose for which the information was collected.
### Section 3.02 — Legal Basis for Processing (for EEA and UK Users)
If you are located in the European Economic Area (EEA) or the United Kingdom (UK), our legal basis for collecting and using your personal information depends on the specific information collected and the context in which we collect it. We process your personal information on the following legal bases: (a) where processing is necessary to perform our contract with you, such as to provide the Services you have purchased and to fulfill our obligations under our Terms and Conditions, (b) where we have a legitimate interest in processing your information, such as to improve our Services, prevent fraud, ensure security, conduct marketing activities, and operate our business, provided that our legitimate interests are not overridden by your data protection interests or fundamental rights and freedoms, (c) where you have given us your specific, informed, and unambiguous consent to process your personal information for a particular purpose, such as receiving marketing communications, and (d) where processing is necessary to comply with our legal obligations under applicable law, such as to respond to legal process or comply with tax and accounting requirements.
### Section 3.03 — Email Communications and Your Choices
By providing your email address to us through our website, during a purchase, or through any other means, you agree and consent to receive email communications from us. We may send you various types of emails including transactional emails related to your purchases and account (such as order confirmations, receipts, password reset emails, and account notifications), service-related emails containing important information about the Services (such as policy updates, service announcements, and technical notices), and marketing and promotional emails containing information about our products, services, special offers, educational content, and other information we believe may be of interest to you.
You have the right to opt out of receiving marketing and promotional emails from us at any time. You may unsubscribe from marketing emails by clicking the "unsubscribe" link included at the bottom of each marketing email, by adjusting your email preferences in your account settings, or by contacting us at info@theheroichusband.com with your request to be removed from our marketing email list. Please note that even if you opt out of receiving marketing emails, you will continue to receive transactional and service-related emails that are necessary for us to provide the Services to you and fulfill our contractual obligations.
We may use your email address for customer audience targeting and custom audience creation on advertising platforms such as Facebook, Google, and other digital advertising networks, where we upload hashed or encrypted email addresses to create custom audiences of users who have provided us with their email addresses, allowing us to display targeted advertisements to specific individuals who have opted in to receive communications from us or who have a relationship with us. If you do not wish for your email address to be used for such advertising purposes, you may opt out by contacting us at info@theheroichusband.com.
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## ARTICLE IV: HOW WE SHARE YOUR INFORMATION
### Section 4.01 — Sharing with Third Parties
We may share the information we collect, including both personal and non-personal information, with various third parties for legitimate business purposes and as described in this Privacy Policy. We share your information with third-party service providers and vendors who perform functions and provide services on our behalf, including but not limited to web hosting providers who host our website and servers, payment processors and merchant services providers who process your payments and transactions, email service providers and marketing automation platforms that help us send and manage email communications, customer relationship management (CRM) providers who help us manage customer data and interactions, cloud storage providers who store data on our behalf, analytics providers who help us analyze usage data and improve our Services, customer support platforms and helpdesk software providers, advertising networks and marketing partners who help us deliver and measure advertisements, and any other service providers, contractors, or vendors who assist us in operating our business and providing the Services.
We may share your information with our business partners, affiliates, and related entities, including current and future affiliated companies, subsidiaries, parent companies, and other entities under common control or ownership with Heroic Husband (collectively, "Corporate Affiliates"), for purposes consistent with this Privacy Policy. We may share your information with advertising partners, marketing partners, and promotional partners for purposes of conducting joint marketing initiatives, displaying advertisements, measuring advertising effectiveness, and promoting products or services that we believe may be of interest to you.
We may disclose your information to government authorities, law enforcement agencies, regulatory bodies, or other official entities when we believe in good faith that such disclosure is necessary or appropriate to comply with applicable laws, statutes, regulations, or rules, to respond to lawful requests, legal process, subpoenas, court orders, or other legal or regulatory requirements, to protect and defend the legal rights, property, or safety of Heroic Husband, our employees, our users, or the public, to prevent or investigate possible fraud, illegal activity, violations of our Terms and Conditions, or other wrongdoing, or to otherwise cooperate with law enforcement and regulatory authorities as required or permitted by law.
In the event of a business transaction such as a merger, acquisition, consolidation, sale of assets, financing, reorganization, bankruptcy, or similar corporate transaction, we may share or transfer your information to the acquiring or successor entity, potential purchasers, investors, or other third parties involved in such transaction, provided that any such third party agrees to handle your information in accordance with this Privacy Policy or provides you with notice of any changes to how your information will be handled.
### Section 4.02 — Sharing of Aggregated and De-Identified Data
We may share aggregated statistical data, de-identified data, or anonymized information that does not directly identify you as an individual with third parties for various purposes including research, analytics, marketing, advertising, and business intelligence. Such aggregated or de-identified data may include general demographic information, usage statistics, trends and patterns, and other insights derived from user data, but will not include information that can be used to identify you personally.
### Section 4.03 — Social Media and Public Information
If you choose to connect your social media accounts (such as Facebook, Instagram, LinkedIn, or other platforms) to our Services, to interact with us on social media, or to share information from our Services on social media platforms, certain information may be shared between our Services and your social media accounts in accordance with the privacy settings and permissions you have configured on those platforms. We may collect publicly available information from your social media profiles if you have made such information public, and we may use such information for purposes described in this Privacy Policy. You can control what information social media platforms make public and what information is shared with us by visiting the privacy settings on those platforms and adjusting your preferences.
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## ARTICLE V: DATA RETENTION
### Section 5.01 — Retention Period
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected as described in this Privacy Policy, to provide the Services to you, to maintain your account, to comply with our legal obligations, to resolve disputes, to enforce our agreements and policies, to prevent fraud and abuse, and for other legitimate business purposes. The specific retention period for different types of information may vary depending on the nature of the information, the purposes for which it is used, applicable legal requirements, and our business needs.
We generally retain account information and purchase history for as long as your account remains active and for a reasonable period thereafter to allow you to reactivate your account if desired and to maintain records for business, legal, and tax purposes. We retain payment and transaction information for the period required by applicable law, accounting standards, and tax regulations, and for such additional period as necessary to prevent fraud and resolve disputes. We retain communications and correspondence, including customer support inquiries and email communications, for a reasonable period to provide ongoing support, address issues that may arise, and maintain records of our interactions with you.
We retain usage and technical data, including log files, cookies, and analytics data, for a limited period necessary to analyze usage patterns, improve our Services, ensure security, and for other operational purposes. When we no longer need to retain your personal information for the purposes described above and there is no legal requirement to retain it, we will either delete it from our systems, anonymize it so that it no longer identifies you, or securely archive it in a manner that prevents its use for operational purposes.
### Section 5.02 — Backup and Archival Systems
You acknowledge and understand that due to the nature of our backup systems, disaster recovery procedures, and data archival practices, it is not always technologically possible to immediately remove every single record of your information from all of our systems, servers, and backups. Copies of your information may exist in backup systems and archives that are maintained for business continuity, disaster recovery, legal compliance, and security purposes. While we will update, correct, or delete your personal information from our active systems and databases as soon as reasonably and technically practicable upon your request, residual copies may remain in backup systems for a limited period until such backups are overwritten or deleted in the ordinary course of our data management practices.
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## ARTICLE VI: DATA SECURITY
### Section 6.01 — Security Measures
We implement and maintain a variety of administrative, technical, and physical security measures designed to protect the security, confidentiality, integrity, and availability of your personal information and to prevent unauthorized access, use, disclosure, alteration, or destruction of your data. Our security measures include but are not limited to the use of encryption technologies to protect data in transit and at rest, including SSL/TLS encryption for data transmitted over the internet, secure authentication mechanisms and password protection requirements for account access, firewalls, intrusion detection and prevention systems, and network security controls to protect our servers and systems, access controls and role-based permissions to limit employee and contractor access to personal information on a need-to-know basis, regular security audits, vulnerability assessments, and penetration testing to identify and address potential security weaknesses, secure data centers and server facilities with physical access controls and environmental protections, employee training and awareness programs regarding data security and privacy best practices, incident response plans and procedures to detect, respond to, and recover from security incidents, and regular monitoring and logging of system activity to detect suspicious or unauthorized activity.
For payment transactions, we utilize third-party payment processors that comply with the Payment Card Industry Data Security Standard (PCI DSS) to ensure that your payment card information is handled securely. We do not store complete credit card numbers, CVV codes, or other sensitive payment information on our servers after a transaction is completed. Such information is transmitted directly to and stored by our PCI-compliant payment processors.
### Section 6.02 — Limitations of Security and Your Acknowledgment
While we employ reasonable and industry-standard security measures to protect your information, you acknowledge and understand that no security system is impenetrable and no method of data transmission or storage can be guaranteed to be one hundred percent (100%) secure. Despite our efforts to protect your personal information, we cannot and do not guarantee or warrant the absolute security of your information, and we cannot ensure or warrant that your information will not be accessed, disclosed, altered, or destroyed by unauthorized persons or as a result of a breach of our physical, technical, or administrative safeguards.
You acknowledge that the transmission of information over the internet is inherently insecure and that any transmission of information to or from our website is done at your own risk. While we use SSL/TLS encryption to protect data transmitted over the internet, we cannot guarantee the security of data transmitted to our website over public networks. You are responsible for maintaining the security and confidentiality of your account login credentials, passwords, and any other authentication information, and you agree to notify us immediately if you become aware of any unauthorized access to or use of your account.
In the event of a data breach or security incident that compromises the security, confidentiality, or integrity of your personal information, we will take appropriate steps to investigate the incident, notify affected users as required by applicable law, and take remedial measures to address the breach and prevent future incidents. However, to the fullest extent permitted by law, Heroic Husband shall not be liable for any damages, losses, or harm resulting from unauthorized access to, disclosure of, or loss of your personal information due to circumstances beyond our reasonable control.
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## ARTICLE VII: YOUR RIGHTS AND CHOICES
### Section 7.01 — Access, Correction, and Deletion
You have certain rights with respect to your personal information, subject to applicable law and the limitations described herein. You have the right to access and review the personal information we hold about you by logging into your account and viewing your account information and profile. You have the right to request that we provide you with a copy of the personal information we have collected about you and information about how we use and share that information.
You have the right to request that we update or correct any inaccurate or incomplete personal information we hold about you. You may update certain information yourself by logging into your account and modifying your profile and account settings. For other information that you cannot update yourself, you may contact us at info@theheroichusband.com to request corrections.
You have the right to request that we delete the personal information we have collected about you, subject to certain exceptions and limitations. We may be required or permitted to retain certain information to comply with legal obligations, resolve disputes, enforce our agreements, maintain business records for tax and accounting purposes, prevent fraud and abuse, or for other legitimate business purposes. To request deletion of your information, you may contact us at info@theheroichusband.com or request deletion of your account through your account settings. Upon receipt of a valid deletion request, we will delete your information from our active systems and databases as soon as reasonably and technically practicable, subject to the retention requirements and backup system limitations described in Article V.
### Section 7.02 — Restriction and Objection
You have the right to request that we restrict the processing of your personal information in certain circumstances, such as where you contest the accuracy of the information, where the processing is unlawful but you do not want us to delete the information, where we no longer need the information but you need it for legal claims, or where you have objected to processing and we are verifying whether our legitimate interests override your interests.
You have the right to object to our processing of your personal information for direct marketing purposes, including profiling related to direct marketing. If you object to processing for direct marketing purposes, we will cease processing your information for such purposes. You may also have the right to object to processing based on legitimate interests or for research or statistical purposes, subject to applicable law.
### Section 7.03 — Data Portability
Where applicable under data protection law, you have the right to receive a copy of your personal information in a structured, commonly used, and machine-readable format and to request that we transmit that information to another data controller where technically feasible.
### Section 7.04 — Withdrawal of Consent
Where we process your personal information based on your consent, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal. To withdraw consent, you may contact us at info@theheroichusband.com or adjust your preferences in your account settings where applicable.
### Section 7.05 — Exercise of Rights and Verification
To exercise any of the rights described in this Article VII, please contact us at info@theheroichusband.com with your request. We may require you to verify your identity before processing your request to ensure the security of your information and prevent unauthorized access or disclosure. Verification may require you to provide identifying information, answer security questions, or provide other proof of identity. We will respond to your request within the time period required by applicable law, typically within thirty (30) days, and will inform you if we require additional time to complete your request.
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## ARTICLE VIII: COOKIES AND TRACKING TECHNOLOGIES
### Section 8.01 — Use of Cookies
Heroic Husband uses cookies, web beacons, pixel tags, log files, and similar tracking technologies to collect information about your use of our Services and to enhance your user experience. A cookie is a small text file that is stored on your computer or mobile device by your web browser when you visit our website. Cookies allow us to recognize your browser, remember your preferences, track your browsing activity, and provide you with a more personalized and efficient user experience.
We use different types of cookies for various purposes, including essential cookies that are necessary for the operation of our website and Services, such as cookies that enable you to log into your account, access secure areas, and use essential features, performance and analytics cookies that collect information about how you use our website, which pages you visit, how long you spend on pages, and other usage data, allowing us to analyze website performance and improve user experience, functionality cookies that remember your preferences, settings, and choices (such as language preference, login information, and customization options) to provide you with a more convenient and personalized experience, and advertising and marketing cookies that are used to deliver targeted advertisements, measure the effectiveness of advertising campaigns, conduct remarketing and retargeting, and track conversions and user interactions with advertisements.
### Section 8.02 — Third-Party Cookies and Analytics
In addition to our own cookies, we may allow third-party service providers, advertising networks, and analytics providers to set cookies and use similar tracking technologies on our website to collect information about your online activities over time and across different websites and services. These third-party cookies are used for various purposes including web analytics and measurement (such as Google Analytics, which collects data about website usage and user behavior to help us understand how users interact with our website), advertising and remarketing (such as Facebook Pixel, Google Ads, and other advertising platforms that track conversions, display targeted advertisements, and conduct remarketing campaigns to reach users who have previously visited our website), and other third-party services that enhance functionality or provide features on our website.
Google Analytics is a web analytics service provided by Google that uses cookies to collect and analyze information about website usage. Information collected by Google Analytics (including your IP address) is transmitted to and stored by Google on servers in the United States and other countries. Google uses this information to evaluate your use of our website, compile reports on website activity, and provide other services relating to website activity and internet usage. To learn more about Google Analytics and how to opt out, you may visit https://tools.google.com/dlpage/gaoptout.
Facebook Pixel is an analytics and advertising tool provided by Facebook that allows us to measure the effectiveness of our advertising, understand actions people take on our website, and create custom audiences for advertising on Facebook and Instagram. Facebook Pixel collects information about your visits to our website and your interactions with our content and advertisements. To learn more about Facebook's data practices and how to control the ads you see, please visit Facebook's privacy policy and ad preferences settings.
### Section 8.03 — Managing Cookies and Your Choices
Most web browsers are set to accept cookies by default. You can adjust your browser settings to refuse or delete cookies, to notify you when a cookie is being set, or to otherwise control your cookie preferences. However, if you disable or refuse cookies, certain features and functionality of our website may not function properly or may become unavailable, and you may not be able to access certain areas of the website or use certain Services. Additionally, disabling cookies will not prevent you from seeing advertisements, but it may make the advertisements you see less relevant to your interests.
To manage cookies, you may adjust the settings in your web browser. The method for managing cookies varies depending on the browser you use. You should consult your browser's help menu or visit the browser provider's website for instructions on how to manage cookies. You may also use browser extensions or third-party tools designed to manage or block cookies and tracking technologies.
For interest-based advertising and remarketing, you may opt out of receiving personalized ads from many third-party advertising networks by visiting the Digital Advertising Alliance's opt-out page at http://www.aboutads.info/choices/ or the Network Advertising Initiative's opt-out page at http://www.networkadvertising.org/choices/. Please note that opting out of interest-based advertising does not mean you will no longer see advertisements, but rather that the advertisements you see will not be based on your browsing behavior and interests.
### Section 8.04 — Do Not Track Signals
Some web browsers have a "Do Not Track" (DNT) feature that signals to websites that you visit that you do not want to have your online activity tracked. Currently, there is no industry standard for how websites should respond to DNT signals. At this time, our website does not respond to or take any action in response to DNT signals or similar mechanisms.
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## ARTICLE IX: INTERNATIONAL DATA TRANSFERS
### Section 9.01 — Cross-Border Data Transfers
Heroic Husband is incorporated and operates in the United States of America. If you are accessing our Services from outside the United States, please be aware that your information may be transferred to, stored on servers located in, and processed in the United States and other countries where we or our service providers operate. These countries may have data protection laws that differ from the laws of your country of residence and may not provide the same level of data protection as your jurisdiction.
By using our Services and providing your information to us, you acknowledge and consent to the transfer of your information to the United States and other countries for the purposes described in this Privacy Policy, and you understand that your information may be subject to access by law enforcement and other government authorities in those jurisdictions in accordance with their laws. To the fullest extent permitted by applicable law, by using our Services, you voluntarily consent to the cross-border transfer and hosting of your information.
### Section 9.02 — European Economic Area and United Kingdom Users
If you are located in the European Economic Area (EEA) or the United Kingdom (UK), we comply with applicable data protection laws governing the transfer of personal data outside the EEA and UK. We implement appropriate safeguards to ensure that your personal data receives an adequate level of protection when transferred internationally, which may include relying on adequacy decisions issued by the European Commission or UK authorities, implementing Standard Contractual Clauses approved by the European Commission or UK authorities with our service providers and partners, or relying on other lawful transfer mechanisms recognized under applicable data protection law.
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## ARTICLE X: THIRD-PARTY WEBSITES AND SERVICES
### Section 10.01 — Links to External Sites
Our website and Services may contain links to third-party websites, platforms, services, and resources that are not owned, operated, or controlled by Heroic Husband. These links are provided for your convenience and reference only. We are not responsible for the privacy practices, content, accuracy, or functionality of any third-party websites or services. The inclusion of any link does not constitute or imply our endorsement, sponsorship, or recommendation of the linked website, service, or the content, products, or services offered therein.
When you click on a link to a third-party website or service, you will leave our website and will be subject to the privacy policy, terms of use, and other policies of that third-party website or service. We strongly encourage you to review the privacy policies and terms of use of any third-party websites or services that you visit to understand how they collect, use, and share your information. We have no control over and assume no responsibility or liability for the privacy practices, data security, content, or activities of third-party websites or services.
### Section 10.02 — Third-Party Advertising and Content
Our website may display third-party advertisements, sponsored content, or links to third-party products or services. The display of such advertisements or content does not constitute an endorsement or recommendation by Heroic Husband of the advertised products, services, or third parties. We are not responsible for the content of advertisements, the accuracy of claims made in advertisements, or the quality, safety, or legality of products or services advertised. Third-party advertisers may use cookies and other tracking technologies to collect information about your online activities and deliver targeted advertisements. We do not control the data collection or privacy practices of third-party advertisers.
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## ARTICLE XI: CALIFORNIA PRIVACY RIGHTS
### Section 11.01 — California Consumer Privacy Act (CCPA)
If you are a California resident, the California Consumer Privacy Act of 2018 (CCPA), as amended by the California Privacy Rights Act (CPRA), provides you with specific rights regarding your personal information. This section describes your CCPA rights and how to exercise them.
**Categories of Personal Information Collected:** We collect the following categories of personal information as defined by the CCPA: identifiers (such as name, email address, postal address, phone number, IP address, and online identifiers), financial information (such as payment card information and billing information), commercial information (such as purchase history, transaction records, and products or services purchased or considered), internet or other electronic network activity information (such as browsing history, search history, and information regarding your interaction with our website and advertisements), geolocation data (such as general location derived from IP address), professional or employment-related information (if voluntarily provided), and inferences drawn from any of the above categories to create a profile about your preferences, characteristics, and behavior.
**Sources of Personal Information:** We collect personal information directly from you when you provide it to us, automatically through your use of our Services via cookies and tracking technologies, and from third-party sources such as social media platforms, marketing partners, analytics providers, and publicly available sources.
**Purposes for Collection and Use:** We use your personal information for the business and commercial purposes described in Article III of this Privacy Policy, including to provide and improve our Services, process transactions, communicate with you, conduct marketing and advertising, ensure security and prevent fraud, comply with legal obligations, and for other legitimate business purposes.
**Categories of Third Parties with Whom We Share Information:** We share personal information with the categories of third parties described in Article IV, including service providers and vendors, payment processors, advertising and marketing partners, analytics providers, Corporate Affiliates, government and law enforcement authorities (when required), and parties to business transactions (such as mergers or acquisitions).
### Section 11.02 — Your California Privacy Rights
As a California resident, you have the following rights under the CCPA:
**Right to Know:** You have the right to request that we disclose to you the categories of personal information we have collected about you, the categories of sources from which the personal information was collected, the business or commercial purpose for collecting or selling personal information, the categories of third parties with whom we share personal information, and the specific pieces of personal information we have collected about you. You may submit up to two (2) requests to know per twelve-month period.
**Right to Delete:** You have the right to request that we delete the personal information we have collected from you, subject to certain exceptions permitted by law. We may retain personal information as necessary to comply with legal obligations, detect and prevent fraud or security incidents, complete transactions, enable internal uses reasonably aligned with your expectations, or for other purposes permitted by law.
**Right to Correct:** You have the right to request that we correct inaccurate personal information we maintain about you.
**Right to Opt-Out of Sale or Sharing:** You have the right to opt out of the "sale" or "sharing" of your personal information as those terms are defined under the CCPA. We do not sell personal information in the traditional sense of selling data to third parties for money. However, certain of our data sharing practices, such as sharing information with advertising partners or using cookies for targeted advertising, may be considered a "sale" or "sharing" under the broad definitions in the CCPA. If you wish to opt out of such sharing, you may contact us or adjust your cookie preferences.
**Right to Limit Use of Sensitive Personal Information:** If we collect sensitive personal information as defined by the CCPA and use or disclose it for purposes other than those permitted by law, you have the right to limit such use and disclosure. Currently, we do not collect or use sensitive personal information in ways that would trigger this right.
**Right to Non-Discrimination:** You have the right not to receive discriminatory treatment for exercising any of your CCPA rights. We will not discriminate against you, including by denying you goods or services, charging you different prices or rates, providing you with a different level or quality of goods or services, or suggesting that you will receive a different price or quality of goods or services, because you exercised your CCPA rights.
### Section 11.03 — Exercising Your Rights
To exercise any of your California privacy rights, please submit a request by emailing us at info@theheroichusband.com or by using the contact methods provided in Article XIII. Your request must provide sufficient information to allow us to verify your identity and your California residency, and must describe your request with sufficient detail to allow us to properly understand, evaluate, and respond to it.
We will verify your identity by requesting identifying information such as your name, email address, and other information we have about you. For requests to know specific pieces of information or requests to delete, we may require additional verification steps to ensure the security of your information. We will respond to your request within forty-five (45) days of receipt. If we require more time (up to an additional forty-five days), we will inform you of the reason and the extension period in writing. We will deliver our written response electronically unless you request otherwise.
You may designate an authorized agent to make a request on your behalf. To designate an authorized agent, you must provide the agent with written permission to act on your behalf and we may require you to verify your identity directly with us and confirm that you authorized the agent to submit the request.
### Section 11.04 — California Online Privacy Protection Act (CalOPPA)
Under CalOPPA, California residents have the right to know how their information is shared with third parties for direct marketing purposes. As described in this Privacy Policy, we may share your information with third parties for marketing and advertising purposes. California residents may request information about our compliance with CalOPPA by contacting us at info@theheroichusband.com. Any such request must include "California Privacy Rights Request" in the subject line or body of the message and include your name, email address, and California street address.
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## ARTICLE XII: EUROPEAN PRIVACY RIGHTS (GDPR)
### Section 12.01 — General Data Protection Regulation (GDPR)
If you are located in the European Economic Area (EEA), the United Kingdom (UK), or Switzerland, the General Data Protection Regulation (GDPR) and equivalent data protection laws provide you with certain rights regarding your personal data. This section describes your rights under GDPR and how we comply with GDPR requirements.
**Data Controller:** For purposes of GDPR, Heroic Husband LLC is the data controller responsible for your personal data collected through our Services.
**Legal Basis for Processing:** As described in Section 3.02, we process your personal data based on the following legal grounds: performance of a contract with you, our legitimate interests, your consent, and compliance with legal obligations.
**Your Rights Under GDPR:** As a data subject under GDPR, you have the following rights:
You have the right to access your personal data and obtain information about how we process it. You have the right to request rectification of inaccurate or incomplete personal data. You have the right to request erasure (deletion) of your personal data under certain circumstances, such as where the data is no longer necessary for the purposes for which it was collected, where you withdraw consent, or where the data has been unlawfully processed. You have the right to request restriction of processing of your personal data under certain circumstances. You have the right to object to processing of your personal data based on legitimate interests or for direct marketing purposes. You have the right to data portability, meaning the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit that data to another controller. You have the right to withdraw consent at any time where processing is based on consent, without affecting the lawfulness of processing based on consent before its withdrawal. You have the right to lodge a complaint with a supervisory authority (data protection authority) in your jurisdiction if you believe we have violated your rights under GDPR.
**Data Retention:** We retain your personal data only for as long as necessary to fulfill the purposes described in this Privacy Policy and as required by law, as described in Article V.
**International Transfers:** We may transfer your personal data outside the EEA, UK, or Switzerland as described in Article IX. We implement appropriate safeguards for such transfers in accordance with GDPR requirements.
**Exercising Your Rights:** To exercise any of your rights under GDPR, please contact us at info@theheroichusband.com with your request. We will respond to your request within one (1) month. If we require additional time, we will inform you of the reason and the extension period.
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## ARTICLE XIII: CHANGES TO THIS PRIVACY POLICY
### Section 13.01 — Right to Modify
Heroic Husband reserves the right, in its sole discretion, to modify, amend, update, or replace this Privacy Policy at any time to reflect changes in our practices, Services, legal requirements, or for other business or legal reasons. When we make changes to this Privacy Policy, we will update the "Last Updated" date at the top of this document.
If we make material changes to this Privacy Policy that significantly affect how we collect, use, or share your personal information, we will provide notice of such changes by posting a prominent notice on our website, sending you an email notification to the email address associated with your account, or through other reasonable means. We encourage you to review this Privacy Policy periodically to stay informed about our privacy practices and how we protect your information.
Your continued use of our Services following the posting of any changes to this Privacy Policy constitutes your acknowledgment and acceptance of those changes. If you do not agree to any modifications to this Privacy Policy, you must discontinue use of our Services. If you have questions about changes to this Privacy Policy, please contact us at info@theheroichusband.com.
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## ARTICLE XIV: CONTACT INFORMATION
### Section 14.01 — How to Contact Us
If you have any questions, concerns, comments, or requests regarding this Privacy Policy, our privacy practices, or how we handle your personal information, or if you wish to exercise any of your privacy rights as described in this Privacy Policy, please contact us using the following contact information:
**Email:** info@theheroichusband.com
**Company Name:** Heroic Husband LLC
**Country:** United States of America
**Mailing Address:** (Please contact us via email for our current mailing address)
We are committed to addressing your privacy concerns and will respond to your inquiries as promptly as possible. For requests to exercise privacy rights, please allow up to thirty (30) days for us to process your request, although we will make every effort to respond sooner.
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## ARTICLE XV: CONSENT AND ACCEPTANCE
### Section 15.01 — Your Acknowledgment and Consent
By accessing or using our website, creating an account, making a purchase, subscribing to our communications, or otherwise using our Services in any manner, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. You consent to our collection, use, storage, disclosure, and processing of your personal information as described in this Privacy Policy and in accordance with applicable law.
If you do not agree to the terms of this Privacy Policy, you must not access or use our Services and you must immediately discontinue all use of our website and Services. Your continued use of our Services following any updates to this Privacy Policy constitutes your acceptance of such updates.
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**END OF PRIVACY POLICY**
© 2025 Heroic Husband LLC. All Rights Reserved.
**LAST UPDATED:** November 15, 2025
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**IMPORTANT NOTICE:**
This Privacy Policy describes how Heroic Husband LLC collects, uses, shares, and protects your personal information in accordance with applicable privacy laws including the California Consumer Privacy Act (CCPA), the General Data Protection Regulation (GDPR), and other applicable data protection regulations.
If you have questions or concerns about our privacy practices or wish to exercise your privacy rights, please contact us at info@theheroichusband.com.